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Published
01.11.2015
Section
Research Articles
How to Cite
Business Communication Curriculum in the Indian Context: A Teacher’s Perspective
Y. Sreenivasulu
Research Scholar, Dept. of English, Yogi Vemana University, Kadapa
R.V. Jayanth Kasyap
Faculty, Dept. of English, Yogi Vemana University: Kadapa
Keywords: Business Communication curriculum contents, Analysis
Abstract
The increasing globalization of business has created a serious demand for communication skills in English. Therefore, the curriculum of Business Communication has become a key element to meet the growing global demands of business industry today. Considering the objectives of the course in both B-School and other university affiliated professional colleges, the present paper aims at evaluating the current Business Communication curriculum contents from teacher’s point of view. Further, observations on course implementation, teaching and learning approaches, and problems in teaching and learning have been examined critically. The paper puts forth certain viable recommendations for the effective designing and implementation of Business Communication curriculum meant for students of professional colleges in India
References
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